Webinar: Effective Listing Presentations for Older Adults
A free live training from The Senior Advantage Academy — learn a listing presentation built specifically for older adult sellers, so you walk in with more confidence and walk out with more signed listings.
A later-life move is never just a listing.
Some senior clients are moving because something happened, like a fall, a diagnosis or the loss of a spouse. Others are planning ahead while the choice is still theirs, and this session covers how to tell which one you’re talking with, often before you walk in the door, and what your best looks like for each.
A move later in life can touch a long-held home, family dynamics, health, and financial decisions all at once. The agent who can listen well, bring structure to the process, and know when to loop in the right specialist becomes someone families genuinely trust — and remember.
Recognize when "what's my house worth" is really a bigger question about safety, timing, or what comes next.
Know when a client needs a trusted specialist beyond real estate — and how to make that connection smoothly.
Turn a transition that feels overwhelming into a clear, manageable set of next steps.
Show up as the thoughtful connector families remember — and refer to friends facing the same decision.
The session blends a big-picture overview with a hands-on framework you can use in your very next senior-focused conversation.
What to ask before you ever set foot in the house.
What to send ahead so the first meeting goes better.
Arrival, the questions to ask in order, the home tour, and what else to assess.
The presentation, including a two-step CMA, and why an Ownership & Encumbrance report belongs in your process.
Whether senior real estate is becoming your focus or simply part of the care you want to bring to every client, this session gives you a grounded place to start.
Lisa Dunn founded The Senior Advantage Academy to give real estate professionals a better way to work with older adult clients and their families. She has specialized in the mature market since 2003, and built the framework you'll learn in this session from real conversations with agents and the families they serve, not from a textbook.
I refer Lisa to a lot of my clients who are helping their parent make a transition to senior housing like assisted living, or to the senior themselves looking to move to a senior community. She is so personal and an expert in her field, and makes the senior feel this move doesn't have to be so overwhelming. I've truly enjoyed her partnership over the years!
Lisa and I have worked together for many years creating programming for our real estate community focused on providing value-added services to seniors. I can always, always depend on Lisa to follow through on whatever she commits to accomplishing. Her attributes go well beyond the three I was allowed to select — Lisa exemplifies all that's good in a real estate professional. It has been an honor to work alongside Lisa as she creates a better world for all of us.
I've known and respected Lisa for many years. She is a true professional who understands both the business and emotional sides of real estate. I have often turned to her expertise for consultation in assisting senior prospects in the home sale process, and have trusted her to present to both professional and consumer groups about real estate trends. I often recommend Lisa to others and am always confident she will serve them well.
I have had the pleasure of experiencing Lisa's work both as a realtor and as a presenter. As a realtor, my mother purchased her condo with Lisa's guidance — she found exactly what she wanted and felt heard and respected through the entire process, and Lisa went above and beyond even after closing. As a presenter, Lisa spoke on niche marketing for our Women In Networking group and shared highly useful, easy-to-apply information; many members commented it was one of their favorite presentations. I have been absolutely delighted with Lisa's work and am glad to know her.
Our next live session is Wednesday, October 21, 10:00–11:30 AM Central. Register and we'll send your confirmation details. One session is all you need.
Yes — this session is completely free to attend. It's part of the Senior Advantage Academy's ongoing education series for real estate professionals.
No. Every live session covers the same material, so one is all you need.
Plan for about 90 minutes, including time for questions at the end.
Details on replay access will be shared with registrants closer to the session date.
This webinar stands on its own. You'll leave with a system you can use whether or not you go further. It's also a sample of how we teach inside the Senior Advantage Academy, where agents can work toward the CSREC™ (Certified Senior Real Estate Consultant) credential. I'll mention it briefly at the end, with no pressure either way.